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Update

Energy without caffeine is a claim shoppers want to test. We set up next to the cooler, poured samples for shoppers, and kept the Update set stocked shelf after shelf.

Caffeine-free energy drink

UPDATE demo table with a branded black tablecloth, stacked cans, sample cups and an ice bucket in a grocery aisle.

The outcome

  • Erewhoncooler sets and member promotions
  • 25% offErewhon member promotion on the shelf
  • Full setglass-door cooler, shelf after shelf

Erewhon

What we did

  1. 01Branded demo tables beside the beverage cooler
  2. 02Full glass-door cooler sets under an Update header
  3. 03Member-price promotions on the shelf

Photos from the floor

  • UPDATE sampling table with cans, sample cups and a pink cap set in front of a stocked endcap shelf.
  • A smiling shopper holds an open UPDATE can in a selfie with a grinning ambassador at an UPDATE demo.
  • Erewhon cooler with a full row of UPDATE cans in every flavor beneath the store's overhead Erewhon sign.
  • Brand ambassador in an UPDATE shirt pouring samples behind an iced tub of cans labeled High Volume Sales.
  • Two young shoppers smile in a grocery aisle, each holding a can of UPDATE.
  • Shelf of UPDATE cans with a 25% off Erewhon members sign and a New and Improved UPDATE 2.0 shelf talker.

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