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EUB

EUB is a new kind of drink, so it needs a person to explain it. Our ambassadors sampled it at Erewhon and beyond, and the brand earned endcaps, wing displays, and secondary racks.

Emotional Utility Beverage: mood-boosting drinks

EUB-branded sampling table in front of a store display stocked with EUB cans and partner snacks.

The outcome

  • Erewhonsampling carts and tables in store
  • 4display types: endcaps, wings, racks, coolers
  • Recapsdelivered after every event

Erewhon

What we did

  1. 01Branded sampling carts and tables
  2. 02Freestanding endcaps and aisle wing displays
  3. 03Secondary display racks and cooler sets

“Instrumental in the success of our campaigns.”

We are thrilled to express our utmost satisfaction with Tait and High Volume Sales, whose demos ha[ve] significantly elevated our marketing efforts. Their team's expertise in selling and conveying in-depth product knowledge to consumers has been instrumental in the success of our campaigns. High Volume Sales truly knows their craft and it reflects in the demos. Their team is always punctual, very engaging and always delivers a detail[ed] recap after each event. HVS has proven to be a[n] invaluable partner and we eagerly anticipate the continued success of our collaboration.
Tamar GarciaSenior Field Marketing Manager, Emotional Utility Beverage
Cooler shelves packed with rows of blue EUB cans and an EUB giveaway sign.

Photos from the floor

  • Brand ambassador in a patchwork plaid suit points to an EUB sampling station beside the deli case at Erewhon.
  • Smiling shopper holds up two cans of Emotional Utility Beverage in a store's cold beverage aisle.
  • Freestanding endcap stacked with EUB cans and hand-lettered '2 for $5.00' signs.
  • Ambassador in an EUB sweatshirt flashes a peace sign beside a blue branded sampling cart near Health & Beauty.
  • Two smiling shoppers hold EUB cans and smoothies in front of a colorful beverage cooler wall.
  • Secondary display rack with four full shelves of EUB cans under an EUB header sign.

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